The Untethered Advantage
Why we chose freedom over forced attachment
What Makes Us Different
- We treat you like adults.
- Because of course you're going to dispose of the cap responsibly.
- Single-source still spring water from the Cheddar Saxon Spring, bottled at source in Somerset.
- And it's NOT for sale in the EU.
Untethered is still spring water from a single source — the Cheddar Saxon Spring, in the Somerset hills — bottled at source by Cheddar Water Ltd. One spring, one bottle, no blending and no detour.
And the cap comes off. Properly. We trust you to put it back on the bottle and the bottle in the recycling — which is why it's fully recyclable RPET, 500 ml, and free of the little plastic leash.
Typical Analysis
Still spring water · single source: Cheddar Saxon Spring · values in mg/L
| Calcium (Ca) | 92 |
|---|---|
| Magnesium (Mg) | 27.8 |
| Sodium (Na) | 8 |
| Potassium (K) | 2 |
| Bicarbonate (HCO₃) | 382 |
| Sulphate (SO₄) | 16 |
| Chloride (Cl) | 17.4 |
| Dry residue at 180°C | 403 |
| pH | 7.4 |
Bottled at source (Cheddar Saxon Spring) by Cheddar Water Ltd. 500 ml ℮.
More Than You Want to Know About Tethered Caps
We believe that there are two broad types of people when it comes to using water bottles. Those naturally inclined to dispose of both bottle and cap responsibly, in the recycling bin. And those who don't pay any attention to where they discard the cap or bottle. There's probably a significant overlap of these two camps with people who do or don't return supermarket trolleys, but that's a sidenote.
The EU would have us believe that there's a third type of person. Those who carelessly discard their bottle top, but assiduously seek out a recycling bin for the bottle itself. To improve the behaviour of this non-existent cohort Article 6 of Directive (EU) 2019/904 - the Single-Use Plastics Directive - states that single-use beverage containers of up to 3L in size "may be placed on the market only if the [plastic] caps and lids remain attached to the containers during the products' intended use stage."
Fortunately, EU Law is no longer automatically binding on the UK. Unfortunately, many manufacturers and bottlers have voluntarily adopted the measure. Perhaps they were persuaded by the environmental argument. More likely they prefer not to have to prepare different types of packaging for domestic and export purposes, for operational efficiency and economic reasons.
What is ignored by this universal change is customer preference. There are still over 70% of bottled water consumers who dislike tethered caps (source: packagingeurope.com). Anecdotally, we hear of them being prone to spillage on opening, uncomfortable in use and increasing chances of leakage when reattached. Those who rip them off are left with a plastic spike to avoid.
We think it's time to give choice back to the consumer. Of course we'll never be able to market Untethered UK Water in the EU. And we're fine with that!
Ready to Experience Freedom?
Order Untethered UK Water on Amazon UK and enjoy the convenience of Prime delivery.